Growing up in Kerala, where coconut shells are often discarded as waste, I saw an opportunity to transform this abundant natural resource into functional, eco-friendly products. This insight became the foundation of Beetroots Eco Living, a brand built on sustainability, design, and scalability. After spending over a decade as a homemaker, I decided to channel my long-standing interest in building something of my own into a purpose-driven business.
In 2022, I launched Beetroots Eco Living to create handcrafted products using coconut shells and other natural materials, transforming waste into practical and aesthetic offerings. In the initial phase, the business saw limited traction. Despite having a website and some offline presence, sales remained modest, highlighting gaps in my understanding of digital marketing, product positioning, and marketplace operations. I realized I needed guidance and started looking for possible courses which can support me in my journey. Prior to Walmart Vriddhi, I explored several courses but found issues with their real-world applicability.
I joined the Walmart Vriddhi program in 2023. The program’s learning modules enabled me to overcome my challenges and guided me in designing a more structured, scalable approach to my business. The program offered practical guidance across key areas relevant to my business including branding, product presentation, financial planning, and eCommerce readiness.
Through the modules and personalized mentorship, I developed a clearer approach to pricing, branding, and customer targeting. I learned how to price my products competitively without compromising margins and began positioning them for targeted customers instead of lowering prices to appeal to everyone. I also strengthened my branding and packaging, focusing on a more premium presentation to improve customer appeal. These changes helped me define my target segment more clearly and brought greater consistency and direction to my business.
While I was already present on Flipkart, I found an opportunity to further leverage the platform and accelerate my eCommerce growth through Walmar Vriddhi. I adopted a more structured and data-led approach, which improved my product visibility and helped me reach customers beyond my local market.
Within a year, my business started gaining traction. In three years starting 2023, my revenue, which was around ₹50,000 at the time, saw 25 times spurt by 2025. Flipkart contributed meaningfully to this growth by approximately 30% of our overall sales, enabling wider market access and consistent demand.
Among our product range, the best-performing categories include bamboo bath towels, coconut shell bowls, and eco-friendly décor items, reflecting strong customer preference for sustainable products. Our peak sales seasons are during Diwali and Christmas, driven by festive and gifting demand.
Encouraged by the progress I saw, I began to consider expanding the business beyond the domestic market. With the guidance and handholding provided by the Walmart Vriddhi program, I onboarded onto Walmart Marketplace (Walmart.com) which enabled my entry into the U.S. market. While still at an early stage, I’ve started receiving orders, thereby validating the global appeal of my products.
This expansion has not only diversified my revenue streams but also helped me reach a new customer segment beyond India. I have now curated products to suit the preference of international customers, including terracotta wall hangings and handcrafted coconut shell accessories such as necklaces and bracelets. We are also witnessing a demand for sustainable products such as coconut shell-based home décor and organizers, in the US market.
As Beetroots Eco Living became more structured and stable, I was able to place greater focus on building a local production ecosystem. I have always worked closely with women artisans and local clusters, providing them with training, materials, and design support. This approach has helped us create handcrafted products from natural materials while also enabling ten women, having started with an initial team of five, to earn more consistent livelihood opportunities within our community.
As awareness around sustainable living continues to grow, I have seen a clear shift in customer preferences towards eco-friendly products. This reinforces my conviction in the long-term potential of my product category.
With the foundation in place, my focus will now be on scaling Beetroots Eco Living into a globally recognized sustainable brand. By strengthening product quality, expanding across international markets, I aim to position it as a trusted brand in the sustainable lifestyle space while creating greater livelihood opportunities for artisan communities. The Walmart Vriddhi program has been instrumental in this journey, providing the clarity, structure and confidence to scale with purpose and long-term vision.
